My name is Jason Salam. I'm from Manipur, India. I graduated from Amity University in 2012 with a degree in business administration with marketing as my major and finance as a minor. Currently, I'm in the second year of the MBA sports management program at Tiffin University.
During my undergrad, I interned at a commodity exchange with the business group. The nature of the job had some financial elements to it but for the most part, it was marketing. Besides this, I served at non profits and voluntary programs. My transition to sports business and management has been smooth ever since I came here. I have been actively involved with the athletics department since the beginning of my second year. My internship with the International Soccer Network, LLC not only complemented that experience but exposed me to the media relations and promotion that are essential for a sport to grow. I aim to utilize the management skills that I have gained over the years which are relevant in the sports scenario. Also, the sports management club has really given me a new perspective as to how to go about in this career line. All in all, It has been an exciting journey - academic and experience wise and I'm looking forward to learning more and connecting with people.
THE PROGRAM - Work Plan
Organization Name: International Soccer Network, LLC
General Information : International Soccer Network is a Ohio based news agency for soccer and media coverage for all the games around the world.
Key People: Gary L. Moddy Jr. is the Founder and Operator of the ISN and I will be directly reporting to him for all the assignments and tasks for he duration of the program.
Hours/Duration of the program: In order to fulfill the requirements of this program, 200 contacts hours must be completed between me and Gary. This duration of the program will be aimed at delivering productive results to improve ISN's reach and achieve goals. The hours and schedule is set by me upon receiving my weekly assignment.
Main Duties: For this internship, my general role is to serve as a sports management intern for a soccer specific company. My main duties include complete handling of media and PR operations. This task entails reaching out to the existing ISN clients and prospective clients for expansion solutions. Assisting in game day operation with media relations, setting up team booths and tickets operations at event site. I will be in charge of data entry of various games and institutions/clubs across the nation related to national soccer event. Furthermore, a key responsibility will be creating a database for new potential institutions/youth and adult soccer clubs across various regions/states so that information and contact is readily available for clients seeking to tap these areas. Under the supervision of Gary, I will be involved in the planning and execution of such tasks.
Compensation: Unpaid internship
Program Goals: Through this internship, I seek to learn the various nuance of communications in the sports business, soccer in particular. The media and PR strategies used in order to attract clients who are looking to expand into new regions/leagues is an important goal of this experience. furthermore, I aim to establish myself in the administration and planning of various communication handles that are prevalent in this line of work by executing tasks and assignments that are directly related to the growth of the company and the clients. My ultimate goal of this program is to develop a better understanding of the role of news agencies in promoting the sport through a structured set of communication tools and PR strategies.
Expected Outcome: By the end of this experience, I hope to have a better knowledge about the business end of sports, mainly soccer. I have a fair knowledge and experience in a general corporate setting but not in a sports environment and while I learn new concepts and skills, I would like to see that my previous experience and skills are transferrable to a different line of work that are fundamentally management and administration of a company. Also, I expect to know about effective techniques and approaches to media and PR handles in promoting the sport that facilitate the growth of the company and the clients. Being a soccer enthusiast, I expect this internship to provide me the exposure to the management aspect as well as the building a network with influential people in this line of work.